Arnold Interactive has been hired by BSkyB to work on creative and strategy for the broadcaster's Sky.com website, with a brief to encourage more consumers to sign up for Sky Digital. Online media planning and buying for the site will be handled by Media Contacts.
A new Campaign for a new breed
New ideas, new perspectives, new focus
Register for tailored email bulletins today and let us deliver the insight that you needRegister Now
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign eventsBecome a member