Hotline: The ASA rules on easyJet ad

The Advertising Standards Authority has ruled that an easyJet ad for its Easter sale, which claimed there was a 25 per cent reduction on "every seat, every route, every day", was misleading to consumers.

The airline has been banned from using the claim again. The ASA also rejected a complaint against a Direct Line ad created by M&C Saatchi that said named drivers could earn a no-claims discount that could be transferred to any future policy in their own name.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content