Hotline: Award winning ad identified as "scam"

An ad created in Brazil for Kia Motors that won a silver Lion at Cannes has been identified as a "scam" ad that was never signed off by the client.

The automotive manufacturer has released a statement claiming that the print ad, created by the Sao Paulo-based agency Moma Propaganda, was created without the brand's permission and was never published or scheduled to run in Brazil or anywhere else.