Hotline: Bacardi seeking agency for global advertising account

Bacardi is looking for an agency to handle the global advertising account for its flagship rum brand.

The company is in talks with a number of US-based shops regarding the business, which is currently handled by Y&R. The agency has been the incumbent on the account since 2005. However, it's now understood that Bacardi is looking for a smaller boutique shop to oversee the bulk of its advertising activity.