HOTLINE: Banks Hoggins O'Shea/FCB hires Major James Hewitt

Banks Hoggins O'Shea/FCB has hired Major James Hewitt to send up his oily "love rat" reputation for a radio campaign promoting Nivea for Men moisturiser. The spot features Hewitt chatting up a potential conquest with lines such as "I could ask you over to my penthouse for a glass of shampoo. You could recommend a colour for my bedroom ceiling".

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