HOTLINE: Banks Hoggins O'Shea/FCB hires Major James Hewitt

Banks Hoggins O'Shea/FCB has hired Major James Hewitt to send up his oily "love rat" reputation for a radio campaign promoting Nivea for Men moisturiser. The spot features Hewitt chatting up a potential conquest with lines such as "I could ask you over to my penthouse for a glass of shampoo. You could recommend a colour for my bedroom ceiling".

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content