HOTLINE: Butterkist popcorn invites agencies to pitch for account

Butterkist popcorn has invited Michaelides & Bednash, Leith London and Hooper Galton to pitch for its ad account. Monkhill, the sister company to Cadbury Trebor Bassett, which took over the management of Butterkist in January, is looking to relaunch the brand later this year. The media strategy is being defined, but a media pitch is expected.