Hotline: Chair of the IAB's social media council named

Tony Effik, the chief strategy officer of Publicis Modem, has been named as the chair of the Internet Advertising Bureau's social media council.

Effik, who will be responsible for training the marketing community on social media issues and working with brands to grow their use of social media, takes over from Lloyd Salmons, Outside Line's chief executive.


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content