HOTLINE: Diageo's roster agencies go head-to-head

Diageo's roster agencies, J. Walter Thompson and Bartle Bogle Hegarty, will go head-to-head in a shoot-out for the global Baileys Original Irish Cream Liqueur account. JWT is the incumbent on the £40 million Baileys business that spends £5 million annually in the UK. The agency will launch Diageo's new Baileys Glide, Irish Cream blended with vanilla, later this year.

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