HOTLINE: Electrolux appoints ZenithOptimedia
Electrolux has appointed ZenithOptimedia to handle its £20 million pan-European media planning and buying. The appointment follows a four-way pitch against OMD Europe, MediaCom and Carat.
Electrolux has appointed ZenithOptimedia to handle its £20 million pan-European media planning and buying. The appointment follows a four-way pitch against OMD Europe, MediaCom and Carat.
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