Hotline: Emap confirms new women's weekly will be called First

Emap has confirmed that its new women's weekly, Project Jackie, will be called First and appear on newsstands from 17 May. Fallon and OMD have developed a campaign for the title, which will air next week. The magazine, which will have a real-life and news-led focus, is being edited by the former Heat deputy editor Julian Linley.

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