Hotline: Forecasters suggest ITV1's ad revenues down by 22 per cent

The latest City forecast suggests that ITV1's ad revenues could be down by as much as 22 per cent in the third quarter and 20 per cent in the fourth quarter. The forecast, from Credit Suisse, said that as a worst-case scenario this could lead to ITV1's full-year ad revenues declining by 15 per cent.