Hotline: Future of Kellogg's media account in question
The future of Kellogg's £40 million media account was in question as Campaign went to press, with sources suggesting a review could be imminent. Kellogg is understood to be unhappy that its account will have to move out of the incumbent, MindShare, before the Nestle Cereal Partners business moves in. A spokesperson for Kellogg declined to comment.