HOTLINE: Grey Worldwide plans to revamp its direct marketing

Grey Worldwide is planning to revamp its direct marketing offering in the UK. The move follows its decision to close Grey Desire, its relationship marketing specialist, after just 18 months and fold it into the main agency, causing several jobs to be axed. Carolyn Carter, the president of the Grey Global Group for Europe, the Middle East and Africa, said: "We see DM as a strong growth area but we need a more cohesive offering.".