HOTLINE: HJ Heinz appoints Soul to handle Aunt Bessie account

HJ Heinz has appointed Soul to handle advertising for Aunt Bessie's frozen and mashed potatoes, bubble and squeak and chips. The account was previously part of Bates' £8 million Heinz frozen foods account. Soul already holds the advertising business for the remainder of Aunt Bessie's products, which are owned by Tryton Foods.