Hotline: The Ideas Foundation sets up a Mentor's Council

The Ideas Foundation has set up a Mentor's Council to increase support within the industry for its creativity scholarships for young people from diverse and disadvantaged backgrounds.

M&C Saatchi, Bartle Bogle Hegarty and McCann Erickson have signed as founder members. Robin Wight, the founder of the Ideas Foundation and chairman of Engine Group, is hoping to encourage the UK's top 30 agencies to join the Council over the coming months. Perspective, p21.

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