HOTLINE: Ids to close its online sales operation

Ids, the standalone sales department of Telewest's content division Flextech, is to close its online sales operation to concentrate on television. The decision leaves its biggest client PTV, the ntl subsidiary that runs the official football websites of 78 UK clubs, without a sales house. PTV has shortlisted Aura Sports, Real Media and AdLINK to pick up its sales account.

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