HOTLINE: Interpartners is going global

Interpartners, the 20-strong group of European independent agencies, which includes the UK's Mitchell Patterson Grime Mitchell, is going global via a new alliance with New York's Della Femina Rothschild Jeary %26 Partners and the COO'EE network covering the Asia-Pacific region. The enlarged group, claiming billings of $525 million, will target modest-spending clients with international ambitions who fear being swamped within large agency networks.

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