Hotline: Interpublic creates Mediabrands

Interpublic has created a media holding company structure called Mediabrands to house its networks Initiative and Universal McCann, a move predicted by Campaign (30 November 2007).

Matt Seiler, the president of PHD North America, has been appointed as the global chief executive of Universal McCann, allowing Nick Brien to step up to become the president and chief executive of Mediabrands.