Hotline: Ipsos Mori launches service called Next*Outdoor

Ipsos Mori is launching a service called Next*Outdoor that will enable pre-testing of outdoor creative. The service takes consumers on a virtual journey with ads positioned in a series of street scenes.


Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus