HOTLINE: The ITC censures ITV1 for scheduling ad

The Independent Television Commission has censured ITV1 for scheduling an ad during the documentary Fleur's Story, which was about a child with a disease which caused her to age ten times faster than normal. The ad, transmitted in the Granada and Yorkshire region, was for Iams Dog Food and referred to the fact that a dog's body ages more rapidly than a human's. Iams claimed it could slow down this ageing process.