Hotline: ITV ad revenue increase

ITV reported a net ad revenue increase of 2 per cent year on year in the first six months of 2011, according to its interim results. Though this was behind the market, which was up 3 per cent year on year, the chief executive, Adam Crozier, said ITV "fully expects to outperform the market across the year". Pre-tax profits grew 73 per cent year on year to £204 million and ITV announced that it will launch a micro-payment system for its ITV Player service from January.

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