Hotline: ITV appoints M&C Saatchi as a consultant

ITV has appointed M&C Saatchi as a consultant to advise on the development of its brand in an evolving, multichannel world. The appointment was made by Clare Salmon, the ITV marketing director and the marketing chief of the AA when it was an M&C Saatchi client. The assignment renews the agency's relationship with ITV, which came to an end in the late 90s. Bartle Bogle Hegarty continues to handle ITV's advertising.