Hotline: ITV signs up The Co-op as sponsors of The Bill

ITV has signed up The Co-operative Bank and Co-operative Insurance Society as the joint sponsors of its twice-weekly police drama The Bill. The 12-month sponsorship includes midweek reruns and a Saturday evening omnibus on ITV3, branded trailers, online presence and off-screen licensing.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content