Hotline: Kellogg appoints Saatchi & Saatchi

Kellogg has appointed Saatchi & Saatchi's sustainability arm, Saatchi & Saatchi S, as its sustainability agency across Europe after a pitch.

Albion has been appointed by the stem cell transplantation charity Anthony Nolan to create an awareness campaign. The agency will create a social media campaign to drive recruitment to the charity's donor register, particularly among ethnic minorities.

UKTV has lodged an appeal with the European Union against the decision that it couldn't register the word "Dave" as a trademark, following opposition from Dave, the Engine-owned branding consultancy.

News International has revealed that the number of monthly subscribers to The Times and The Sunday Times online, which were placed behind a paywall in July, have grown by more than 60 per cent over the past four months to 79,000.

Jon Landau, the film producer behind Avatar and Titantic, has joined the brand crowdsourcing company Mofilm as chairman of its advisory board. The Oscar-winning producer will also head the jury that decides the winner at April's Mofilm award ceremony at New York's TriBeCa Film Festival.


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