He will launch offices in Johannesburg and Cape Town under the name M&C Saatchi Abel. The South Africa-born Abel is returning for family reasons but Moray McLennan the M&C Saatchi Worldwide chief executive, said the group had already decided to establish an African presence.
Hotline: M&C Saatchi to establish a presence in South Africa
M&C Saatchi is to establish a presence in South Africa and Mike Abel, its Australian chief executive, will run it.