Hotline: M&C Saatchi lands VisitBritain campaign

M&C Saatchi has landed VisitBritain's £100 million global marketing campaign as part of the Government's initiative to fund tourism in Britain with support from leading businesses.

M&C Saatchi's role is to promote the "period of exceptional opportunity for tourism marketing" in the UK, which will include the forthcoming Royal Wedding, the Queen's Diamond Jubilee and the 2012 London Olympics.