HOTLINE: Maiden Outdoor refuses to run poster for Paddy Power

The outdoor contractor Maiden Outdoor has refused to run a Bartle Bogle Hegarty poster for Paddy Power. The ad, which has ASA approval, was deemed to be offensive for outdoor use by Maiden's director, David Pugh. Pugh said: "If we want outdoor to be seen as the last true broadcast medium that reaches everybody, there's a responsibility that goes along with that."