His work at DDB includes the Bud Light "real men of genius" campaign. Gross said: "It's not as glamorous as TV. It doesn't look as beautiful as a well-designed print ad. It won't break new ground like alternative media. But when it's done well, there's no medium more powerfully effective than radio."
Mark Gross, the creative director of DDB Chicago, has been confirmed as the president of next year's Cannes Radio Lions jury.