HOTLINE: New charity Action South Africa is launched

A group of agency, client and production heads have joined forces with the actor Jim Broadbent to launch a new charity, Action South Africa. It aims to combat poverty and social problems by proposing agencies that use the country for commercial shoots should pay a 1 per cent "tax" charge for the privilege. Abbott Mead Vickers BBDO, the pharmaceutical giant Pfizer, Exposure Films and the production company The Finktank have signed up to the charity.