HOTLINE: News in brief

Siemens is talking to agencies about a campaign to establish an identity for its range of washing machines and dishwashers, backed by a budget of up to pounds 3 million. Executives want a clear positioning for the brand alongside the Siemens-owned Bosch.

Siemens is talking to agencies about a campaign to establish an identity for its range of washing machines and dishwashers, backed by a budget of up to pounds 3 million. Executives want a clear positioning for the brand alongside the Siemens-owned Bosch.



Topics