HOTLINE: News in brief

Wieden & Kennedy has won the pan-European account for Frisk Mints, worth an estimated pounds 12 million. W&K captured the work from the Italian confectionery company Perfetti after a four-way pitch between the incumbent, Bartle Bogle Hegarty, DDB Paradiset/Sweden and Duval Guillaume/Belgium.

Wieden & Kennedy has won the pan-European account for Frisk Mints, worth an estimated pounds 12 million. W&K captured the work from the Italian confectionery company Perfetti after a four-way pitch between the incumbent, Bartle Bogle Hegarty, DDB Paradiset/Sweden and Duval Guillaume/Belgium.



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