HOTLINE: News in brief

Translucis, the Diageo-backed plasma screen advertising medium, has

signed a distribution deal with Yates bars. Translucis will sell the

advertising airtime for the plasma screen entertainment system that

Yates is launching into its 18:84 bars in May. Reebok, Peperami, and

Budweiser have signed up to advertise on the Translucis system.

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