HOTLINE: News in brief

Persimmon, the UK's biggest housebuilder since its takeover of

Beazer this year, is consolidating its entire account within the Brahm

agency in Leeds. The appointment will double the pounds 3 million

Persimmon spends through the shop. The takeover marks the death of the

Beazer name although Beazer's Charles Church premium brand is being



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