HOTLINE: News in brief

Impiric is backtracking on its decision to drop the name Wunderman

from its title. The WPP-owned agency, renamed last year from Wunderman

Cato Johnson, is rebranding itself globally as Wunderman and in the UK

as Harrison Troughton Wunderman. Its founder, Lester Wunderman, is

returning to the New York office in an advisory capacity.