Hotline: Paddy Power pulls ad

Paddy Power has been forced to pull an ad that brought the Queen to life through augmented reality, after the Bank of England rapped the bookie for breaking the law. The campaign, launched in June to coincide with Euro 2012, was created by Crispin Porter & Bogusky and used Blippar technology to bring the Queen's face to life on £10 notes and voice her opinions on football matches.

Topics