HOTLINE: Persil and Comfort advertise in cinemas

Persil and Comfort are advertising in cinemas for the first time since their launches in 1909 and 1969 respectively. The two Lever Faberge brands make their debut in screenings of the new Harry Potter film, Harry Potter and the Chamber of Secrets. The cinema advertising deal was agreed with Initiative Media London and Carlton Screen Advertising.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content