HOTLINE: Pfizer considers its agency arrangements

Pfizer, the world's largest pharmaceutical company and the manufacturer of Viagra, is considering its agency arrangements in the wake of its $53 billion acquisition of Pharmacia. Senior European executives are expected to meet at the end of the month to consider rationalising their roster. One beneficiary could be BBDO, which is already aligned with Pharmacia. The combined company will have 11 per cent of the worldwide drug market.