HOTLINE: Polycell renews its link with senior adman

Polycell, the ICI-owned DIY brand, is renewing its 18-year link with the senior adman John Wringe following his appointment as the chief executive of the Sandom Group. The agency's first assignment will be the £2 million television launch of Basecoat, a combined filler and paint. Wringe previously ran the Polycell account at Cogent, Publicis and Red Cell.


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