HOTLINE: Primesight launches Premier Backlights

Primesight, Scottish Media Group's outdoor arm, has launched a 48-sheet London lightbox product called Premier Backlights. The sites feature a landscape or portrait positioning option and are sited on major A-roads around London. The Premier Backlights are designed to complement Primesight's Premier six-sheet product and are the first stage in Primesight's development of a 48-sheet lightbox portfolio.


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