At present there are different sets of rules covering TV and non-broadcast media. Some CAP members fear that self-regulation could be undermined if there was a single code. While TV promotion of alcohol is governed by statutory controls, advertising in non-broadcast media falls under the self-regulatory system.
Hotline: Regulations covering alcohol advertising
The rule-making Committee of Advertising Practice has been advised by the working party looking at possible code revisions not to merge the regulations covering alcohol advertising.