Hotline: RKCR/Y&R picks up The Laughing Cow UK ad account

Rainey Kelly Campbell Roalfe/Y&R has picked up the £4 million UK advertising account for the Fromageries Bel-owned cheese brand The Laughing Cow. The agency won the business, which was previously handled by Saatchi & Saatchi, without a pitch. It already handles advertising for Mini Babybel.


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