The catchphrase "simples", as uttered by Aleksandr the meerkat in VCCP's Comparethemarket.com ads, has been awarded the "slogan of the year" prize by AdSlogans. The runners-up were Bartle Bogle Hegarty New York, with Lynx Bullet's "pocket pulling power", in second place, and Wall's "we only select the two best bits", from Beattie McGuinness Bungay, in third place.
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