Hotline: Starcom MediaVest Group launch

Starcom MediaVest Group is launching its content unit Liquid Thread in the UK, ahead of a global rollout of the brand.

The division was formed in the US last April by merging its content units, Connectivetissue, Starcom Entertainment and Pixel, to combine social media with creative content for clients. The Publicis Groupe agency has appointed Janine Smith as the creative director of its UK division.