Hotline: TBWA\London appoints international managing director

TBWA\London has appointed Matthew Charlton as the international managing director on Sony PlayStation. Charlton was previously the global business director on the Unilever Surf and Johnnie Walker accounts at Bartle Bogle Hegarty. The agency has also hired Jo Blundell as the group director on a portfolio of accounts including McDonald's. Blundell was previously the acting marketing director at McDonald's UK.


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