Hotline: TV advertising highest on investment

TV advertising has delivered the highest return on investment of any media, according to new research from the marketing and media data company Ebiquity. The research, commissioned by the TV marketing body Thinkbox, found TV advertising returned an average of £1.70 for every £1 invested compared with £1.48 for radio, £1.40 for press, £1.06 for online static display, and £0.45 for outdoor advertising.

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