Hotline: TV aftershave ad escapes ASA ban

A TV ad for Davidoff Cool Water aftershave featuring the Lost actor Josh Holloway, who plays Sawyer, has escaped an Advertising Standards Authority ban despite showing Holloway "tombstoning", or diving off a cliff into water.

The ASA noted that a number of people had been killed or seriously injured in the UK as a result of tombstoning, but considered the BACC's application for a children's scheduling restriction in making its decision.