Hotline: UK internet adspend tipped to exceed newspaper advertising

UK internet adspend is tipped to exceed newspaper advertising by the end of the year, according to figures from the Internet Advertising Bureau. Adspend on digital campaigns rose by 40 per cent in the first half of this year to £917.2 million. The internet currently has a 10.5 per cent adspend market share, compared with 11.4 per cent for national papers.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content