HOTLINE: Union Commercials adds three new directors

Union Commercials has added three new directors to its roster.

Simon Aboud, the former creative director of McCann-Erickson's Magic

Hat, joins alongside Tom Baxandall and Guy Grundy. Baxandall has shot

campaigns for Ocean Spray, Pro plus and Ambrosia. Grundy has recently

shot spots for Sony PlayStation, Citroen and McDonald's.