Hotline: Viacom Brand Solutions offers incentive

Viacom Brand Solutions is offering an incentive to help ten brands with a socially beneficial premise, such as healthy children's food, to break into TV advertising.

The sales house for channels including MTV, Nickelodeon, Paramount Comedy and VH1 will match pound for pound the investment from ten "pro-social" advertisers that want to use TV advertising for the first time in 2008.