Hotline: Volvo appoints Nitro London

Volvo has appointed Nitro London as its UK ad agency, ending a 29-year relationship with Abbott Mead Vickers BBDO. The move follows Volvo Car's global realignment into Arnold/Nitro in March. Nitro will now work on the UK launch campaign for the Volvo V70 and XC70 models. Nitro also replaces Fuel, which worked on Volvo in the UK and Europe.

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